Elevate category leadership, represent the latest in modern learning, generate new revenues

Our clients believe sustainable competitive advantage is achieved by creating the best platform for shared learning and development. Clients work with us because we are in the business of increasing the effectiveness of our client’s engagement and delivery mechanisms.

80% of learning is self-directed, content on the internet is overwhelming, client value chains are been disrupted through disruptive technologies. We enable clients to be effective Learning Organisations in today’s digital world.

Delivering our Cracker Platform, we offer private online environments with smart connected applications to:

  • Service learning and development
  • Power workforce performance gains
  • Accelerate talent development
  • Activate mentoring programs
  • Lift the value of an organisation’s membership package
  • Generate new revenues
  • Build performance insights

Cracker business brands include:

  1. Powered by Cracker Systems: a Platform and ‘White Label’ service for associations and industry
  2. CrackerSports.com: a Platform service for member communities in sport
  3. CrackerCentral.com (currently in Beta): a Global Software as a Service Platform for teams

Fully commercialised in 2013, a growing number of clients now rely on Cracker as the business system for driving continuous improvement and accelerating capability.

The Cracker technology is highly sophisticated. It has the ability to service large communities of people, many of whom operate in one or several concurrent roles – e.g. Staff Member, Teacher, Manager, Volunteer, Athlete, Coach, Mentor.

Some of our communities include:

  • Swim Australia: 400 affiliated swimming schools servicing 600,000 families
  • Yachting Australia: Pathway Athletes and Coaches from a selection of 380 affiliated Clubs, 18,000 members
  • The Australian Swimming Coaches and Teachers Association: 8000 affiliated members
  • Swimming Australia: 3000 Technical Officials, 1000+ clubs

Clients are adding our solution to their technology line up to:

  • transform business models
  • rapidly offer a new service innovation
  • provide a value added service for membership & affiliation
  • distribute development frameworks to all corners of the country
  • build and manage networks and learning communities
  • accelerate development and develop excellence
  • beat the competition
  • commercialise content
  • profit from video

We can 'plug in' to existing database & web service solutions to rapidly open up a whole new world of digital services to staff, volunteers, members and affiliated organisations.

Meet the founders

Mark Tonner-Joyce

CEO and Founder

Mark has a career background working with business leaders to achieve growth. He has experience with more than 60 brands spanning Professional Associations, Financial Services, Retail, Telecommunications, Media, Professional Services, Dealer Groups, Government and Education. He spent over a decade working with national sports organisations focusing on digital innovation & CRM capability, membership services & commercialisation, and stakeholder engagement. Mark understands what it takes to achieve success in the high performance arena – he has competed in sailing at the elite level, he coaches the Victorian Sailing Team and High Performance Youth Laser program, he is married to a former World Champion Rower. In addition to a Bachelor of Commerce degree, Mark holds a Masters in Entrepreneurship and Innovation (AGSE). He is a member of the Australian Institute of Company Directors.

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Michael Kratofil

Director Systems & Product Development; Co-Founder

Michael is a digital innovator and IT professional with over 20 years experience in the design and development of new services, web-based innovations and mobile applications. He has a particular passion for user-centric design and delivering a high quality user experience. Michael leads our product development and roadmap thinking; he is charged to ensure our products meet the needs of our end users and are industry-grade in every respect.

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